Company Name & Logo
Company Name
At Craif, our vision is “Realizing a world of peaceful longevity.”
The name "Craif" is a portmanteau of “Crane”—a symbol of longevity in Japanese culture—and “Life,” representing human life and existence.
As a company originating from Japan, the name reflects our deep commitment to developing and implementing technologies that bring this vision to life, while contributing to the creation of a model super-aging society that can serve as an example for the world.
Logo
To express the aspiration embodied in Craif’s company name—“Realizing a world of peaceful longevity”—the logo is designed with the motif of an “origami crane,” a symbol of longevity.
The logo features a simple, uncluttered form and incorporates a gradient. The gradient connects two colors, representing how we bridge “people and health,” “technology and aspirations,” and “present and future medical care.” It also embodies our determination that our daily efforts, like a continuous gradient, will steadily lead to the realization of our vision.
Starting from Japan, we strive to create a society where people around the world can live healthy lives. Craif will powerfully soar towards achieving this goal.
